DALLAS, Feb. 7 /PRNewswire/ -- Source Media, Inc. (Nasdaq: SRCM) announced that its IT Network, Inc. division has signed a three-year interactive sales agency agreement to provide interactive audio content, advertising sales agency and support services for Bell Atlantic Yellow Pages' InfoLine(R) interactive telephone audio information products in the state of New York.
This announcement follows the agreement signed last year between the two companies covering the provision of services in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and the District of Columbia.
InfoLine is an interactive information service that appears in the front of selected Bell Atlantic Yellow Pages New York State directories and provides interactive audio information and entertainment services via the touch-tone telephone. Topics of information include news, weather, sports and consumer information on a variety of topics. Initial plans call for the product to be offered in 24 New York markets.
"We are extremely pleased to be able to extend our relationship with Bell Atlantic to include New York. Consumer usage and advertiser support of these interactive information products has been strong throughout Bell Atlantic's territory, and we look forward to extending this success to New York State," says Howard Gross, president of IT Network.
Commenting on the agreement M. J. Howe, Vice President - Marketing, Strategy and Customer Care for Bell Atlantic Yellow Pages said, "These free- to-the-consumer information services are very popular with consumers and advertisers alike. Our relationship with Source Media's IT Network division has allowed us to quickly expand these services across our territory. We are very pleased with the advertising sales effort and the level of customer support services the IT Network supplies to Bell Atlantic's advertising customers."
IT Network is an interactive content provider and sales agency. By coupling the company's rich media content with its expertise in the sale of interactive media IT Network allows its customers to immediately realize profitable advertising revenue from interactive applications.
Source Media is a leader in localized new media content, advertising and technology. Source Media's interactive agency, IT Network, Inc., provides streaming media content and advertising services over Internet, telephone and digital cable TV. For a demonstration of IT Network's Internet broadcast content visit its web site at www.youraudio.com. Source Media's Interactive Channel, Inc. is the localized interactive cable TV programming service designed for today's digital cable TV programming tiers. Source Media's VirtualModem(TM) division develops the intellectual property, software, and patents behind the Company's interactive cable TV technology, which includes Internet on TV. For up-to-date information about Source Media, please access its Internet home page at www.sourcemedia.com.
Bell Atlantic Directory Group is one of the world's largest publishers of print and online shopping directories, connecting buyers and sellers in the U.S. and China, the Czech Republic, Gibraltar, Greece, Poland and the Slovak Republic. It is also a leading provider of Web creation, hosting, and shopping services, including Web@Once(SM) site creation services and BigYellow(C). BigYellow, combined with GTE SuperPages(R), is the leading shopping directory on the Internet and is the exclusive online Yellow Pages service for the nearly 18 million members of the America Online Service, AOL.com, and AOL's Digital Cities. BigYellow also is the exclusive online Yellow Pages shopping directory for GO.com. Bell Atlantic is at the forefront of the new communications and information industry. With more than 43 million telephone access lines and more than 10 million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services, market leaders in wireless services and the world's largest publishers of directory information. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets, with operations and investments in 23 countries.
(R) InfoLine are registered trademark of Bell Atlantic Yellow Pages
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CONTACT:
Veanne Lupia
972-701-5561
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investors@srcm.com
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